Steve Petrella

I'm a product manager, SEO, writer, editor and amateur designer who has spent the last eight years in the sports betting space at Action Network.

We were a first mover in the sports betting media space, sold for $240M in 2021, and did some really cool stuff along the way. While leading Action's editorial team, I increased our readership from 13.4M in the fall of 2019 to 30M+ in the falls of 2020 and 2021. Since 2023, I've worked on affiliate and product strategy that has generated 106,000 new customers for sportsbooks and more than $35 million in revenue for Action & Better Collective.

I like to make stuff that's useful to me and hopefully useful to other people, too.

Career

Penn State
Penn State University
2010 – 2014
Spent most of my time as a writer and editor for the Daily Collegian, Penn State's student newspaper.
MLB.com
MLB.com
2013 – 2014
Intern covering the Pirates and Red Sox on-site.
Sporting News
Sporting News
April 2015 – Aug 2016
Writer and editor for legacy sports media website. Learned SEO and how to drive traffic at scale. Covered sports betting, horse racing, golf, and combat sports.
Cox Media Group
Cox Media Group
Aug 2016 – May 2018
Ran SEO & Facebook strategy for Landof10.com (Big Ten sports). Grew collection of four college sports sites to 40M pageviews/month. Sites eventually shut down due to monetization challenges.
Action Network
Action Network / Better Collective
June 2018 – Present
Started as college sports editor, promoted to editor-in-chief. Traffic exploded after removing paywall in 2020. Sold for $240M in 2021. Now run affiliate strategy (~$13M/yr revenue), product management, SEO, and monetization.
2010 2014 2016 2018 Present

Projects

Writing